PROVIDENCE, R.I. (July 11, 2024) — Blue Cross & Blue Shield of Rhode Island (BCBSRI) has received a Brand Excellence Award for outstanding performance in member retention in 2023. BCBSRI garnered top honors for attaining a member retention rate of 96.4%.

Brand Excellence awards are presented by the Blue Cross & Blue Shield Association to independent, community-based and locally operated Blue Cross and Blue Shield companies across the country. 

“At BCBSRI, our top priority in everything we do is the health and well-being of our members. That’s why we are extremely honored to receive the Brand Excellence Award for member retention,” said Melissa Cummings, BCBSRI executive vice president and chief customer officer. “This award is a testament to our commitment to providing convenient and responsive customer service and ensuring the satisfaction of our members. Our retention rate of 96.4% is indicative of the trust and loyalty our members have in us and how we advocate on their behalf. We are proud to have received this top honor and will continue to strive for excellence in all aspects of our service.”

This marks the 29th year that Blue Cross Blue Shield Association has presented Brand Excellence Awards to recognize BCBS companies nationwide in categories that promote the BCBS brand, including attracting new customers, fostering loyalty among existing customers and brand innovation.

The winners were announced at the June Board of Directors meeting.