Earn rewards for healthy activities

Your wellness program, powered by the Virgin Pulse® app, is available online, on your phone, and on your watch—at no additional cost to you. In fact, you can earn rewards by participating.

  • Track your steps and workouts by syncing your wearable device
  • Track weight, mood, and other important health factors
  • Challenge your friends in healthy competitions
  • Use customized nutrition tools
  • Take an online health assessment that rates your health from 1 to 100

Get your rewards

By completing healthy activities—like seeing your doctor for an annual wellness visit and completing the online health assessment—you and your covered spouse or partner (if applicable) can each earn up to $250 in rewards (up to $63 each quarter) from retailers like Amazon.com®, Nike®, CVS Pharmacy®, and more.

Join in 3 simple steps 

  1. Go to join.VirginPulse.com or download the Virgin Pulse app at the Apple App store or Google Play.*
  2. Choose Blue Cross & Blue Shield of Rhode Island as your sponsor.
  3. Connect your Fitbit® or other wearable device to track and sync steps with the app.

Make the most of your well-being app

This video shows step-by-step instructions for registering for Virgin Pulse and using its great features.


Have a Max Buzz activity tracker? Let’s get it set up.

*Standard mobile phone carrier and data usage charges apply. The downloading and use of the Virgin Pulse mobile app is subject to the terms and conditions of the app and the online stores from which it is downloaded. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Google Play is a trademark of Google Inc.

Virgin Pulse® is an independent wellness company, contracted by Blue Cross & Blue Shield of Rhode Island (BCBSRI) to provide wellness services.