John Auger, managing director of digital strategy, Blue Cross & Blue Shield of Rhode Island

Blue Cross & Blue Shield of Rhode Island (BCBSRI) recently released an enhanced version of its Your Blue Touch RI app, complete with new member-focused features designed to simplify healthcare for members by providing them with easier, more convenient access to their health plans.

Designed to accommodate members using their health plans on the go, Your Blue Touch RI provides quick access to health plan benefits and information, customer service, the Find a Doctor tool, and a symptom checker. The new version of Your Blue Touch includes several enhancements for ease of use and to provide a more enjoyable experience:

• Modernized and streamlined navigation – The app’s main navigation includes added shortcuts for the most popular Find a Doctor searches as well as a link to BCBSRI’s Doctors Online app – where members can chat with a doctor from their phone or other mobile devices 24/7.
• Easier login – Cumbersome usernames and passwords have been replaced with an email username and face ID or touch ID capabilities.
• Improved functionality – The app contains more comprehensive and detailed benefit information, including benefit descriptions and whether or not the member’s deductible applies. It also features a new artificial intelligence (AI)-driven symptom checker, and the ability to update your primary care provider.
• Customer-friendly content – The app helps members better understand their health plans and common health insurance terms - like the difference between a “copay” and “coinsurance” - with simple explanations and definitions provided throughout the app.

Your Blue Touch RI is part of a suite of digital tools developed by BCBSRI to help bring technology and easy plan access to members in a way that signals BCBSRI is meeting them where they are. To learn more about Your Blue Touch RI, check out our recent video.

The Your Blue Touch RI app is available on the Apple or Google app store. To learn more, visit www.bcbsri.com/mobile.